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Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group

Emap, which yesterday confirmed the sale of its USA business to US consumer publisher Primedia, for £366m (see Emap Confirms US Business Sale), saw shares climb 3.93% to finish at £7.27˝, up 27˝p on the previous day.After ITV announced yesterday that it is to rebrand as ITV1 (see ITV Rebrands As ITV1), ITV partners Carlton… Continue reading Sharewatch

Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company  Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend

Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable

UK regional newspaper group, Johnston Press, has paid Trinity Mirror £16m for eight free weekly newspapers and their related editions.The titles include the Peterborough Herald & Post, the Northampton Herald & Post, the Derby Trader and five other free newspapers which circulate in and around those areas. The titles will be incorporated into the North,… Continue reading Johnston Press Gains Eight New Weekly Titles

Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC

Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association interactive division (PPAi).The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack… Continue reading Advertiser Apathy Halting Internet Audit

According to the Wall Street Journal’s semi-annual forecasting survey, many economists now predict that the US economy will begin to show signs of recovery by the end of this year despite the current trend for corporate dolor. In Q1 2001, the economy managed only 1.2% growth, the panel of forecasters consulted by the WSJ predict… Continue reading There Is Light At The End Of The Economic Tunnel, Says WSJ

GlaxoSmithKline (GSK) has announced that it is to introduce a performance related payment scheme across its global creative agency roster.Agencies that will be affected by the scheme include; Dentsu, Grey Worldwide, J Walter Thompson, Jordan McGrath, McCann-Erikson Worldwide, Ogilvy & Mather Worldwide and Publicis. A number of smaller agencies will also be affected.According to ABN… Continue reading Glaxo Brings In Performance Related Pay For Agencies