Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning.The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset by… Continue reading Trinity Sees No Return To Earlier Ad Levels
The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets
Reporters are currently gathered outside the Virgin Radio offices in Golden Square, awaiting an announcement promised by the station regarding Chris Evan’s future as a breakfast DJ (see SMG To Part With Absentee Evans?).NewsLine will bring you the latest updates as they occur…SMG: 0141 300 3000 Virgin Radio: 0207 434 1215 www.virginradio.co.ukSubscribers can access the… Continue reading Virgin Announcement On Evans Imminent
Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland
New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command.A survey by outdoor specialists Concord found that 77% of creative directors supported… Continue reading The Media Buzz On Fly Posting
According to Nielsen//NetRatings, Golf fans took to the net in droves this month to check out the latest happenings on both USOpen.com and PGATour.com. Both sites were amongst the top performers in the latest figures from the internet reasearch company although the usual suspects, AOL Time Warner, Yahoo! and MSN continued to lead the pack.… Continue reading Golf Fans Hit The Net
According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows
Granada is under pressure from some of its largest shareholders to close the troubled pay-per-view television platform, ONdigital, according to a poll conducted by the Financial Times .The paper claimed today that investors have lost patience with ONdigital, which has failed to compete with Sky Digital and other cable and satellite operators in the multi-channel… Continue reading Granada Pressured To Close ONdigital
The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter
It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were denied… Continue reading Feature: ITV Shoulders The Slump
