GWR has cut 46 jobs from its online division and in the future plans to concentrate on selling radio.The job losses will mean that the company will no longer focus on the development of its local news, weather and entertainment site, Koko.com, but will concentrate on developing radio pages and localised directories.GWR’s local radio stations… Continue reading GWR Cuts Online Jobs
Travel agent Thomas Cook successfully defended itself to the ITC in June when one of its TV commercials prompted the largest number of complaints for that month.A total of 29 viewers complained about the ad, in which a young Afro-Caribbean man and woman meet in a supermarket. The man asks the woman how long it… Continue reading ITC Rejects Stereotyping Complaints
The Interactive Advertising Bureau (IAB) have today launched a six month independent study into the effectiveness of web advertising.The study will investigate the power online advertising has in altering brand perception and awareness and will explore how brand categories, campaign objectives and frequency of results effect viewers responses to advertising.The first stage of the research… Continue reading IAB Launches Study Into Web Advertising
United Business Media (UBM) has seen its pre tax profits fall 48% year on year to £71.7m. The group announced its interim results this morning which also revealed revenues down 4.3% at £489.4m.Chief executive Clive Hollick commented: “Trading conditions in the first six months of the year have been extremely tough with weakness in the… Continue reading UBM Profits Down Nearly 50%
ABN AMRO has downgraded its full year forecast for UK media from 0.4% to -1.6% in response to data from AC Nielsen MMS indicating that during June the market slipped 13.7% year on year. The research and analysis group says its revised forecast reflects “the increasing likelihood that there will be no significant second half… Continue reading ABN AMRO Downgrades UK Media Forecast
ITV has announced that its new football highlights programme, The Premiership, will be screened at 7pm on Saturday nights, replacing existing light entertainment programmes like Blind Date and Stars In Their Eyes.ITV poached the rights to show the Premier League match highlights from BBC1 last July and has scheduled the programme for Saturday evenings in… Continue reading ITV Brings Sport To Saturday Evenings
New research from Jupiter MMXI has revealed the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online, representing an increase of… Continue reading European Teens Are Valuable Online Audience
Pre-tax profit at United Business Media (UBM) was down by 48% year on year for the six months to 30 June 2001, impacted by the downturn in hi-tech advertising revenues at its CMP Media publishing business in the US. Interim profits came in at £71.7 million, way below the £137.8 million of last time. Revenues… Continue reading Profits Halve At UBM After US Hi-Tech Advertising Slump
New research from Jupiter MMXI reveals the value of online teens to European marketers. Currently, teenagers represent 12% of the European online population and are spending a significant and increasing amount of their time online. In June 2001, 12 – 17 year olds in Europe spent nearly 8 hours online representing an increase of 2… Continue reading European Teens Are A Valuable Audience For Online Marketers, Says Jupiter
Yesterday proved another buoyant day for media shares with most showing increases on Wednesday’s closing prices. One notable exception was Future Network, which, having been boosted earlier in the week by the prospect of a sale of the company, slumped 11½p to 42½p, when the offer talks turned out to have ended without fruit.Among those… Continue reading Sharewatch
