In brief: ITV has signed a multi-year licensing deal with Paramount to air added content on its soon-to-launch streaming service ITVX.
Showing 4791-4800 of 63,402
More Uk articles
New reports are available in the Mediatel Connected Performance App.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.
In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.
ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.