ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.
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In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
| Ed Mason
Full report available at: Mediatel > Connected > Consumer Surveys
The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.
Davina Barker tells The Media Leader what she would change about the industry and reveals who is the best salesperson she knows.
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.