Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
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Despite the capital markets getting ‘tougher’, the UK’s major TV broadcasters are continuing to bet on an array of start-ups with media-for-equity deals.
Disney+’s ad tier will launch on December 8, the company reported ahead of its better-than-expected Q3 earnings.
Find creators for your brand, nurture influencer relationships, manage your affiliate network, and drive more sales with the leading influencer marketing platform.
In brief: Amazon Prime members in the UK will now be able to access 175 titles dedicated to music programming from The Coda Collection.
The Performance app incorporates data sources that cover social influencers and the potential of paid and organic search for online retailers.
In brief: Meta has launched Advantage+ shopping campaigns allowing advertisers to automate the campaign creation process and optimise campaigns.
We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.
The managing director of Bauer Media Advertising reveals his passion for cycling, coffee and mental health, along with his favourite ad of all-time.
As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.
