Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
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As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?
With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them.
| Rob Hall
How does attention measurement in media avoid the same fate as Google Glass or MySpace?
In brief: ITV’s ‘I’m a Celebrity… Get Me Out of Here!’ final averaged 10.1 million viewers last night, making it the highest rating final since 2018.
In brief: The 2023 World Out of Home Organization Global Congress is scheduled for Lisbon on 7-9 June at the Epic Sana hotel and conference centre.
Global OTT TV episode and movies revenues are expected to increase by 55% over the next six years.
The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.
Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.
Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.