More Uk articles

Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.

Reach announced it will launch dedicated US operations of major UK publications the Mirror, Express, and Irish Star in 2023.

In brief: ITV’s new streaming service, ITVX, has launched today with a nationwide campaign across TV, cinema, digital video, and outdoor. 

In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.

In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.

For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.