In brief: the new brand will contain reviews and hot takes about the entertainment industry.
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Good intentions alone won’t fix online advertising’s lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.
Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.
Ally Owen, founder of The Brixton Finishing School, speaks to The Media Leader about why ageism is still tolerated and what’s next for diversity and upskilling.
Modern marketing requires many different skills. Which ones are most in demand in 2022?
Unless the media industry puts resources behind meaningfully improving diversity, its class problem and public trust will only get worse.
In brief: Snapchat announced its subscription services has eclipsed 1 million subs and added to it four new exclusive features.
Nick Duncan, founder of ContentBot, speaks to The Media Leader about the exciting growth of content AI—and its ethical implications.
In brief: Independent media agency, The Specialist Works, has appointed Lee Baring as managing partner of implementational planning.
In brief: Employees at national and regional publisher Reach have voted to go on strike this month over a pay dispute.
