ITV Network Centre has announced that Nestlé has renewed its sponsorship of the children’s programme Potamus Park. This sees the association running for the third consecutive year. The food and drinks company is to cannily associate its Hippo Fromage Frais with the kids’ show which is shown twice a week on Tuesdays and Thursdays.Andy Thompson,… Continue reading Nestlé Teams Up With A Hippo
The Express On Sunday is to launch a 48-page sports paper this weekend in an attempt to increase its target audience of young males. The papers are to be printed separately but will be combined by wholesalers for sale together. The Express Sport On Sunday will replace the paper’s current sports supplement, Sport.Express Newspapers: 0171… Continue reading Express On Sunday Launches Bumper Sports Section
Well, we’ve made it through the annual onslaught of Christmas specials, and despite the noticeable absence of Only Fools & Horses on Terrestrial TV, things weren’t too bad. On the comedy front, the BBC wheeled out all their other traditional Christmas crackers. Leading the way, One Foot In The Grave attracted 15.76 million, another classic… Continue reading TV Viewing Summary W/E 28/12/97
Live TV today announced that it has taken back the national sales for the channel as part of the launch of the Cable Advertising Sales Company later this month.The cable-only channel’s national airtime was previously sold by Laser Satellite and Cable but Live now believes it sells enough airtime to go it alone. CASC will… Continue reading Live TV Launches Sales House
Sky High charts the emergence and subsequent progress of arguably the UK’s most radical and revolutionary broadcaster, BSkyB. From losses of £14 million a week in 1990 to pre-tax profits of £300 million in 1997 (£10 a second), Horsman reveals an intriguing “cast of characters” and delves into the intricate wheeling and dealing involved in… Continue reading Book Review – Mathew Horsman’s Sky High
Internet Business Magazine has announced a covermount promotion which will see it giving away the 1998 Internet Business Yearbook with issue 13 of the magazine, dated February 1998. The 200-page guide to putting businesses on the Net has not previously been available to members of the public.The title is also giving away the 4-part Global… Continue reading Internet Business Cover Promotion
http://www.a2btravel.com/While Condé Nast’s Traveller site (http://www.cntraveller.co.uk/) provides a wealth of editorial information, from travel articles and travellers’ personal diaries to city histories and world news stories, Emap Online’s a2b Travel is the logistical key to getting to these far-flung, exotic locations (or, if you prefer, a B&B trip to Bridlington).The basis of a2b Travel is… Continue reading Website Of The Week – a2b Travel
The cable firm consortium On Demand Management, now going under the market name of Front Row, is set to launch the cable industry’s first pay-per-view movie service next month. Having just signed a third film studio deal with Buena Vista International Television today, the group is compiling material to offer a film service which it… Continue reading Cable Consortium Seals Buena Vista Deal
The Observer is to launch a new section, Work, covering current attitudes to the workplace by investigating both the professional and social aspects of the world of work.Work is to be a pull-out supplement to the Business section of the Sunday newspaper and will feature senior appointments as well as editorial. The appointments will be… Continue reading Observer Starts The Year With Work
