Outdoor expenditure by the retail sector has grown dramatically over the last few years, nearly doubling since 1994 from £19 million to £35 million in 1997. Retail advertisers now account for 7.4% of all outdoor revenue, according to the latest figures from Poster Publicity Ltd.The figures also show that fashion retailers spend the biggest proportion… Continue reading Growth In Retail Sector Spending On Outdoor
Emap has joined forces with Granada to make a programme based on its Max Power car magazine.The pilot is expected to be shown on the Granada Men And Motors channel. For details of other masthead programmes, which are currently only permitted on non-terrestrial TV, subscribers should click GSB To Launch Masthead Show.Emap: 01733 237111
After a four-year break ITV is once again covering live the Chancellor of the Exchequer’s Budget next month.ITN’s Dermot Murnaghan will present a “new-style” programme which it claims will offer the “fastest and easiest-to-understand” account of Gordon Brown’s speech on March 17.ITV’s controller of News & Current Affairs, Steve Anderson said: “ITV’s coverage will be… Continue reading ITV To Screen Live Budget
Classic FM has called on the BBC to withdraw a promotional trail for Radio 3 which is currently running on BBC TV.Classic FM chief executive Ralph Bernard says that the promo, which shows a full cast in costume and shot in a theatre setting, is “an obvious criticism of Classic FM and a breach of… Continue reading Classic FM Calls On BBC To Drop Promo
A pretty straight forward top ten this week, with Coronation Street taking all of the top four places, and scoring an average audience figure of 16.87 million. Eastenders lines up with the next three slots in the top ten, watched by an average audience of 14.53 million.Well, yet again I can’t really find anything particularly… Continue reading TV Viewing Summary W/E 08/02/98
Southnews has said that, following its takeover of United Southern Publications (see today’s UNM Sells Regional Titles To Southnews), it now intends to focus its attentions on the London and Home Counties markets.A statement from Southnews said: “The Southnews Board’s strategy is to focus on the geographic markets of London and the Home Counties and… Continue reading Southnews To Concentrate On London And Home Counties
Rapide Publishing has launched yet another title into the ever-expanding computer games market.64 Game Buster is a bi-monthly title with a cover-price of £3.95. It joins two other new titles from Rapide – PC Strategies and PC Force (subscribers see Three PC Magazines Set To Launch). For a Jul-Dec ABC report on the computer market… Continue reading Rapide Expands Further Into Computer Market
Total terrestrial TV revenue came in at £184.44 million in January, according to agency estimates. Of this ITV earned £130.21m, C4 earned £39.55m and GMTV brought in £4.8m. C5’s revenue appears pretty static with a figure of £9.8m.
Cable & Wireless Communications has announced a £400 million upgrade and expansion of its entire national network to provide high speed voice and data services. The company’s telephone and internet businesses are expected to benefit the most from the investment.The project, ‘Network 2000’, has been created through a three year deal with Nortel. Both companies… Continue reading Cable & Wireless Announces £400m Network Upgrade
BMRB International has reacted to what it sees as the increasing importance of branding in the field of media by launching a new division. Media@BMRB will bring together researchers with both media and consumer brand research experience.The department will use the editorial performance system, Editorial Monitor, for the first time in the UK. The research… Continue reading BMRB Launches New Division
