WPP this morning announced a 2.9% rise in turnover from £7.1 billion to £7.3 billion during the year ended December 31, 1997.Pre-tax profits jumped 16% from £153.3 million to £177.4 million as the group said its clients would be looking at non-traditional alternatives to marketing products as the cost for advertising on television increased.“Considerable progress… Continue reading Pre-Tax Profits Rise 16% At WPP
Quality Market The FT outperformed every other title in this sector in terms of year on year growth, with an increase of 11% to 329,871, and its success helped boost the market’s total circulation by 2.3% to 5.861 million copies.Quality Market Aug-Jan ABC Comparisons Title Aug 96 – Jan 97 Aug 97 – Jan 98… Continue reading National Press Round-Up – January
IPC will be unveiling a new look Eva in March. The weekly title will be targeting a younger, “sexier” audience of 18-24 year olds whilst maintaining its high real-life feature content but will give additional focus to celebrity interviews, reviews and younger, trendier fashion and beauty. The title will also increase its cover price from… Continue reading Changes At Eva And IPC Yachting Portfolio
The scene in Coronation Street when Les Battersby accidentally ran a turkey over proved too much for a number of viewers who complained to the ITC that the scene was “in poor taste, especially at Christmas time.”The ITC, however, considered the scene to be justified by the comic context and by its brevity: all that… Continue reading Turkey Lovers Complain To ITC
The most striking aspect of the new Sunday Business is how it is so different from its predecessor and so much like the FT. Obviously the pink paper has a lot to answer for, but bigger, bolder headlines and text and a more restricted use of colour photos give the impression that this is a… Continue reading First Issue Review – The ‘New’ Sunday Business
IPC Magazines’ chief executive Mike Matthew has announced the appointments of managing directors Sylvia Auton and Andy McDuff to the Board with immediate effect. Both have worked at the company since 1977.Auton has worked on a number of titles including Country Life and Horse & Hound. She was publisher of New Science and became publishing… Continue reading IPC Appoints Board Members
John Brown Publishing’s Bizarre magazine will be going monthly after April. The move is prompted by the title’s July-December ABC figure, released on Friday, which showed sales of 71,782.As a result of the move Bizarre has taken on three more journalists and doubled the size of its sales team. Associate publisher Lynda Wheeler said: “Sales… Continue reading Bizarre To Go Monthly
MTV is claiming that it is the second most popular cable and satellite broadcaster in Ireland, after new research by Irish Marketing Surveys.The results, based on telephone interviews amongst 16-34 year olds in the Dublin area who receive the channel, revealed that 65% tuned into the channel every day while 93% tune into MTV in… Continue reading MTV Claims Irish Success
Commercial radio reached its highest ever quarter ad revenue in Quarter 4 1997 with a figure of £100m, which is a growth of 15.3% year on year. This means that commercial radio’s quarterly share of the advertising market has broken the 5% barrier for the first time.This puts the total radio revenue for the full… Continue reading Radio Revenue Reaches £100m For Q4
The Independent On Sunday recorded a long-awaited year on year increase in its August-January ’98 ABC figure with sales improving by 1.1%, while the FT performed very well, with a sales increase of 11%. It was again the tabloid market which saw the biggest falls, with both Mirror titles experiencing sales drops of over 7%… Continue reading National Newspaper ABC Summary – January
