The ITC has rejected Channel 5’s request for an increase in its ad minutage quota.The broadcaster, rapidly approaching its first birthday, had asked the Commission for the same amount of ad time as non-terrestrial channels enjoy (nine minutes per hour as opposed to seven for terrestrial channels).The ITC however pointed out that it had only… Continue reading ITC Rejects C5 Ad Minutage Request
The Broadcasting Standards Commission has upheld eleven viewer complaints regarding Channel 5’s screening of Natural Born Killers.Despite warnings shown before the film, which was shown after the watershed, the BSC believed that the film was “incoherent and basic decencies, including the use of language, had been disregarded.” It went on to say that it was… Continue reading BSC Upholds Complaints Against Natural Born Killers
CMP Media is to merge Network World into its Network Week title to avoid an overlap in the two titles’ readerships.From the 25 March edition Network Week will be redesigned and augmented to take on some of the topics and materiel featured in Network World. The editor of the merged title, John Dunn, will be… Continue reading Network World To Fold Into Network Week
Emap has just confirmed that, as widely expected, it will be buying Melody Radio for £25 million. The London station was put up for sale by its owners, construction group Hanson, at the end of last year (subscribers see Interest Builds In Melody).More details will appear on Newsline as they are released.Emap Radio: 0171 504… Continue reading Emap Buys Melody Radio
KFC is sponsoring the Cartoon Network’s A-Z of Tom and Jerry. The partnership, which also includes off-air promotions and competitions, began last weekend.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.Cartoon Network: 0171 478 1000
Future Publishing is committing more money to support its film title Total Film following what it called an “encouraging” ABC debut (52,904 copies sold).The April issue is covermounted with the complete screenplay of Pulp Fiction and will be supported by a week long advertising campaign on Atlantic 252. The 30 second ads will be going… Continue reading Future To Invest In Total Film
One of the most surprising things in this week’s chart is that the Brit Awards failed to reach the top thirty. Despite the massive hype involved in the build up, the show was watched by a rather small 7 million. I guess it’s now become one of those events where the tabloid coverage supersedes the… Continue reading TV Viewing Summary W/E 15/02/98
Thank god it’s bi-monthly. This hefty new parenting title from Beach Magazines & Publishing – ‘The world’s finest parenting magazine’, apparently – is certainly jammed full of information from start to finish, suggesting a greater pagination than the 132 available.Billed as being aimed at ‘ABC1 parents with children under the age of six who want… Continue reading First Issue Review – Junior
The Millenium Dome Experience Company has announced sponsorship deals for its project amounting to £58.8 million. The major ‘founding partners’ in this deal are British Telecom, BSkyB, Manpower and Tesco which have committed a minimum of £12 million each. British Airways and BAA have also been announced as the Dome’s official sponsors, pledging smaller sums.However… Continue reading Dome Unveils Major Sponsors
