The EC has published a Green Paper on convergence between technologies and ownership in the information, media and telecommunications sectors. The powerful advance of digital technologies is drawing these three sectors closer together, with the Internet providing one of the most important impetuses for development. Given that more than 15 per cent of the total… Continue reading EU: Green Paper On Convergence
LineOne , the joint venture between News International and BT, has received its first Web audit from ABC //electronic.From 1 October to 31 October the site, at http://www.lineone.net/, recorded 3.346 million page impressions.Andy Doe, LineOne’s business development director, commented: “This large traffic volume combined with our state of the art targeted advertising system, makes LineOne… Continue reading LineOne Receives Web Audit
The EU Telecoms Council meeting in Luxembourg has welcomed a policy announced by the European Commission aimed at strengthening security and confidence in electronic commerce. In the conclusions adopted by EU Ministers, the Council invited the Commission to present a proposal for a Directive on electronic signing as soon as possible. The Commission considers that… Continue reading EU: Council Supports Encryption Framework
It has been suggested that the complaint lodged by European toy manufacturers against the TV ad ban on toys in Greece will be endorsed by the Commission this week following its unexpected postponement last week, although many observers remain puzzled by the European Commission’s failure to facilitate all four of the key infringements at issue.… Continue reading EU: Infringements Cases Pending
The brewing company Anheuser-Busch, which is paying an estimated $30m to co-sponsor the World Cup Soccer championship in France in 1998, has given up its fight to advertise its Budweiser beer brand through poster sites inside the French stadiums where the matches will be played. The Loi Evin bans all alcohol advertising and sponsorship from… Continue reading FR: Anheuser-Busch Gives Up
Under an agreement just reached between Parliament and Council following a meeting of the joint Conciliation Committee, Member States may now exempt certain small shops, for a transitional period, from the obligation to indicate the price of goods per unit of quantity. This was the final aspect of the agreement which will now lead to… Continue reading EU: Small Shops To Be Exempted
TSB is to link up with the Box cable music channel to create an interactive sponsorship called ‘Contact’.The deal, worth £120,000, involves TSB sponsoring the Box’s interactive programming which allows viewers to request videos from an interactive “jukebox”.The sponsorship credits will run throughout the daily show which is broadcast between the hours of 2am and… Continue reading TSB Sponsors Interactive Box
Steve Masters has been appointed marketing manager of VNU Business Publication’s New Media division, which publishes Jobworld.co.uk and vnunet.com. Masters moves from Webmedia where he was also marketing manager. His key roles will be to develop Jobworld into the UK’s largest IT and business online recruitment site, and to develop the VNU brand across the… Continue reading Appointment Briefs
The EU Telecoms Council adopted, without debate, the directive on the protection of personal data transmitted by means of telecommunications, known as the ‘ISDN’ directive. The directive aims to ensure a high level of privacy protection in the face of the growth in digital telecoms networks which has made it possible to introduce new functions,… Continue reading EU: Council Adopts ‘ISDN’ Directive
A new ruling in the German law courts establishes that sending unsolicited e-mail advertising to private consumers is illegal and violates German laws against unfair competition, in particular the regulations concerning dishonest practices. The ruling is in line with previous judgements on unsolicited telephone and fax advertising. In all cases, said the courts, the prior… Continue reading DE: Unsolicited E-mail
