Myatt McFarlane, publisher of titles such as Fun For Kids and Classic American , has bought Home & Life magazine from XL Communications, the company which went into receivership last week (subscribers see XL Calls In The Receivers).It is, as yet, unclear what the future of XL’s other titles will be, which include trade journals… Continue reading Home & Life Magazine Bought
POSTAR, the research body for the advertising industry, has developed a planning tool for use by advertising agencies. It will be available through Telmar, which will also provide training and back-up to agency users.The planner includes the pre-campaign planning and contractor summary sections of the full POSTAR system, designed to help agency planners compare the… Continue reading POSTAR Develops Planning Tool
The agreed takeover of Home Counties Newspaper Holdings by Johnston Press has been blocked by the Government.Nigel Griffiths, Minister for Competition and Consumer Affairs, said he would not give his consent to the £52 million deal without a report from the Monopolies and Mergers Commission (MMC).The proposed deal was unveiled in December (subscribers see Johnston… Continue reading Johnston’s Agreed Newspaper Takeover Blocked
The Independent On Sunday recorded a long-awaited year on year increase in its August-January ’98 ABC figure, with sales improving by 1.1% (3,128 copies) to 257,562. Its sister title however continued its decline with a drop of 3% to 255,324.National Newspaper Aug-Jan ’98 ABC Comparisons Title Aug 96 – Jan 97 Aug 97 – Jan… Continue reading National Newspaper ABC Summary – January
Future Publishing will be launching its first science and technology magazine in the shape of Frontiers.The monthly title will launch on 26 March and aims to target readers who are “between” Focus and New Scientist. Frontiers will have an initial print-run of 60,000 copies and launches just a few weeks after BBC Magazines’ Tomorrow’s World… Continue reading Future Breaks New Frontiers
Following a reworked set of auditing procedures unveiled last month (subscribers see ABC Revises National Newspaper Rules), the Audit Bureau of Circulations is having to go back and reassess again its procedure for auditing bulk sales.The bulk sales rules currently require that publishers provide information about footfall, which is the number of people passing through… Continue reading ABC To Redraft Bulk Sales Audit Procedure
BSkyB has announced that it has acquired a 49% stake in Music Choice Europe with a view to providing music audio channels across its digital platform.Sky Music Choice will offer subscribers as many as 60 channels of music, 24 hours a day. The channels will contain neither DJs nor commercials as is Music Choice Europe’s… Continue reading BSkyB Plans Sky Music Choice Audio Channels
Consumer interactive services markets in the UK will be transformed by the advent of digital TV, but the Internet will also be unrecognisable by 2002, according to a new report from Datamonitor, Consumer Interactive Services in the UK.The report says that interactive services will be the major differentiator in the digital TV markets. For example,… Continue reading Interactive Services To Be Revolutionised By 2002
IPC’s Circulation Department is planning to merge with the MarketForce Account Management team to create a new department at Tottenham Court Road.It will be headed by David Greene, who is appointed circulation marketing director from March 1. Currently IPC’s circulation director, Greene will join the MarketForce board and will take responsibility for the development of… Continue reading IPC And MarketForce Announce Merger
With the exception of Auto Trader the motoring magazines were fortunate enough not to suffer much with year on year losses being recorded. It was mostly good news for this sector. Significantly, where Auto Trader lost out Exchange & Mart (rising by 20.43%) and Auto Express (up 23.97%) made large gains. Title Jul 96 –… Continue reading July-December 1997 ABCs – Motoring Sector
