Research carried out by GWR Group, in association with BT and the Direct Marketing Association, has found that direct response advertising on radio has grown by 40% year-on-year.The medium was also found to be more effective than TV, in terms of response rates. Direct response radio delivers an average response rate of 0.15% of the… Continue reading Direct Results
Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97
TuesdayITV is holding its annual sponsorship seminar, Newsline will be reporting from the event.WednesdayGranada’s half year profits are announced. GWR Group’s Finals are released, they are expected to show strong growth.ThursdayThe Daily Mail and General Trust’s interim results are published. Newsline‘s Programme Analysis will be looking at ITV’s Bodyguards. The Retail Prices Index for May… Continue reading The Week Ahead
Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
Cable & Wireless Communications has appointed Rapier Stead & Bowden to handle the advertising for the first phase of the new company’s launch. The agency will work alongside C&WC’s media planning consultancy, Michaelides and Bednash and media buyers, The Media Business Group.Rapier will provide the creative lead for all communications, which will include advertising, PR,… Continue reading C&WC Appoints Agency
Newsquest Media has ousted United Provincial Newspapers from its no.3 position in the Newspaper Society’s table of top regional press publishers. This is due to its acquisition of Westminster Press last year for £305m (subscribers see Newsquest Buys Westminster Press For £305m). Trinity remains number one with a combined weekly circulation of over 8 million.… Continue reading Trinity Tops Regional Publishers Table
The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to May 1996 to… Continue reading National Press Round-Up – May ABCs
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
