The greater transparency resulting from the Cordiant demerger (see *Cordiant Announces Demerger) and much lauded by the ad group has revealed that Zenith made no profits in 1996, according to the Sunday Times.For the first time, figures have been released for the individual performances of Zenith, Saatchi and Bates where previously they simply made up… Continue reading Cordiant Demerger Shows Low Trading Margins
The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
More than a third of 15-24 year olds do not like Channel 5, according to the latest CIA sensor. This age group is a key target audience for 5.5 is trying to attract young viewers, and the advertisers targeting them. Yet 35% of the 15-24 year olds surveyed think that the channel is worse than… Continue reading Young Don’t Like 5
A party political broadcast by the British National Party was broadcast on Friday night by BBC1, BBC2, ITV and Channel 5. Prior to the broadcast, there were large public protests outside the TV channels involved.Channel 4 banned the broadcast on behalf of the far right group. 4 said that the broadcast did not comply with… Continue reading BNP Banned By 4 Shown By 4
IPC Magazines has appointed Sean Singleton as publisher of its five soccer titles – Shoot, 90 Minutes, Goal, Soccerstars and World Soccer. He is currently circulation manager of the IPC Specialist Group.Singleton is taking over from David J Smith, who is leaving to join the Football AssociationIPC: 0171 261 5261
The European has launched an on-line site on the World Wide Web. The site, at http://www.the-european.co.uk, has both subscriber-only and non-subscriber sections. The entire newspaper is available to subscribers who pay £26 for six months or £52 for a year. ABC have apparently said that anyone who subscribes to the European over the Net will… Continue reading European Launches Website
Centaur Communications will shortly be launching a sister title to New Media Age entitled New Media Finance. The subscription-only title will cover financial matters in relation to the Internet and all things New Media. It will be a twelve-page fortnightly publication.Centaur: 0171 287 9800
The Belfast Telegraph opens its new London sales operation in the heart of Mayfair on Monday 12 May. National accounts manager Andrew Harding will be heading the new division. The paper is also represented in Manchester through Media Sales Network.This move follows on from the re-organisation of the advertising sales operation at the paper. The… Continue reading Belfast Telegraph Opens In London
The demerger of Cordiant last Monday initially provoked a positive effect on the global advertising group’s share price, with a rise of 7p to 137p shortly after the move was announced. This was not sustained however and by Wednesday it had fallen to 131.5p, remaining at this price for the rest of the week. Press… Continue reading Sharewatch – W/E 25/04/97
Grampian TV releases its results today, and Cable & Wireless Communications’ shares begin trading today; both these stories are being followed by Newsline.Marketing Week is holding a conference on Wednesday looking at Marketing To The Pink Economy; a Newsline reporter will be covering the event.Pearson and Scottish TV’s AGMs are on Thursday and a television… Continue reading The Week Ahead
