Both Coronation Street and Eastenders have scored rather a low average viewers figure this week, coinciding with the first week of blisteringly hot sun! Eastenders came out on top with an average of 12.42 million viewers, and probably benefits slightly from not having an episode on either a Friday night or a Sunday. Coronation Street… Continue reading TV Viewing Summary W/E 01/06/97
Buitoni, the Italian food manufacturer, has signed a £106,000 sponsorship and advertising deal with Classic FM; this includes a week long series of programmes about Italy, its food and its culture.The Italian week will include a series of specially recorded concerts and recitals, outside broadcasts and speech-based programmes that reflect modern Italian life and contemporary… Continue reading Pasta De Sponsorship
Westcountry is launching a new programme strand “dedicated entirely to blokes’ stuff” which will aim to attract 18-34 year old males interested in “beer, babes, sport and cars.” The programme, to be called The L.A.D.S, will be broadcast on the ITV Nightime Network from July. It will be shot on location and presented by David… Continue reading Westcountry Hopes To Attract The Lads
News International is reorganizing its sales representation for its Scottish clients and agencies.Scottish business in NI’s regional editions is currently served by the group’s Manchester office, but from July 1, the Glasgow office will deal with all Scottish agency and advertising sales across the NI portfolio.The Manchester office will now concentrate on selling national and… Continue reading NI Moves Ad Sales To Glasgow
CIA UK Holdings is rumoured to be about to buy the 50% of Morgan CIA it does not already own from the Morgan Partnership.According to Marketing, CIA wants to buy outright the jointly-owned Scottish media shop to form a CIA Medianetwork Scotland agency. CIA Morgan is currently the second largest media independent in Scotland behind… Continue reading CIA Bid For Morgan Rumoured
The Independent today revealed its new City+ section. The 56-page tabloid supplement contains 8 pages of editorial, covering topics such as investment advice, job profiles, a guide to office politics and lunchtime calorie advice. The rest of City+ is taken up by classified ads for financial, legal and secretarial positions.
Granada Group this morning announced six month financial results to March 1997 which show that pre-tax profits have risen 33% to £243 million while turnover increased 34% to £2.03 billion.Among the Group’s interests its media activities produced profits of £89.3m, which is up 13% on last year. This puts media third among Granada’s four interest… Continue reading Granada Profits Rise 33%
This was the message that dozens of people received on a mailshot from Empire Stores. The Advertising Standards Authority has upheld a complaint regarding what it saw as dishonest and misleading information. The ASA considered that although the true nature of the draw was clear from the rules, the rest of the mailing implied that… Continue reading Win £30,000 Now
ITV was the most highly honoured British broadcaster at Promax, the international electronic marketing and promotion festival held in Chicago last week.Central’s CITV promotions won both the gold and the silver award in the Promotional Animation category, while the company’s Presentation Kit won a second silver in the same section. Central also won gold for… Continue reading ITV Wins Promo Awards
Simon Ward, an executive director of GWR, will head up the group’s new radio sales house. The radio group today revealed it would be setting up its own sales outfit as it announced annual financial results (see GWR Hits £11m Profit).Ward will be supported by Duncan George who becomes sales director. George was previously sales… Continue reading Ward To Head Up GWR Sales House
