DG XXIV – the EC’s consumer policy service – is drawing up recommendations on advertising, sponsorship and marketing to children, particularly in the context of schools. The recommendations will be contained within an Action Plan due to be published as part of a communication on consumer education and training in February 1998.
On 5 June the EU Health Council met and discussed measures against alcohol-based stimulating beverages, widely known as alcopops. There was concern that the beverages are being targeted at young people and children, and there were calls for Community-wide measures be taken. No legislative measures were discussed but Padraig Flynn, Health Commissioner, was asked to… Continue reading EU: Council considers alcopops
That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”
Research carried out by GfK Marketing Services has revealed that nearly one in four UK households subscribe to multi-channel TV.At the end of 1996, 15.4% of homes were connected to satellite TV systems and 8.4% had cable TV connection; this represents 5.7 million multi-channel homes in total.GfK:01932 354 911
The Hampstead & Highgate Express and the Oxford Times are joint winners of the Weekly Paid-For Newspaper of the Year Award, while the Hunts Post won the Free Newspaper of the Year in the Newspaper Society’s new Weekly Newspaper Awards. These expanded awards replace the previous Free Newspaper Awards.Winners of other awards include: Best Ad… Continue reading Ham & High And Oxford Times Win Awards
GMTV’s Breakfast First survey, carried out by Continental Research, has found that housewives spend £1,288 million on food and groceries every week. Of this, £77 million is spent on items that are later thrown away.80% of shoppers stick to the same brands. Most brand-switching was found to be induced by price differentials and special offers.56%… Continue reading GMTV Studies Female Spending Power
Despite losing the case brought against them by McDonalds, the defendants in the so-called “McLibel” case, Helen Steel and David Morris, were heartened by the judge’s controversial comments on the food chain’s advertising to children and are now pressing the ITC and the ASA to “investigate McDonald’s practice of exploiting children in its advertising”. The… Continue reading UK: McLibel defendents step up action
ITV today launched its newly-formed ITV Politics Group, aimed at developing Westminster coverage for its regional programmes.The new organisation, chaired by Anglia TV’s political editor Graham Donaldson, includes all the ITV companies except the Scottish broadcasters and aims to bring their collective “muscle” to bear in dealing with the new Governments departments. It will provide… Continue reading ITV Companies Join Forces
At a meeting on 20 June, the Council of Ministers adopted the revised Television Without Frontiers Directive, with the amendments as agreed by the Conciliation Committee of the European Parliament and the Council (for details see AIG-Notices 17). The Directive should be published in the European Communities’ Official Journal shortly. Once published, it must be… Continue reading EU: Council adopts TWF Directive
The Quality PressThe Sunday Times achieved the highest readership figures in this market over the last six monthsreaching 3,764,000 people in this period; although the paper saw 1.98% change year-on-year. The Telegraph was the most popular daily, rising 13.64% year-on-year to 2,808,000. The Independent, meanwhile, is still struggling, the daily lost 7.07% falling to 775,000… Continue reading National Newspaper NRS – May
