Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year, while the daily grew by 16%. Both of the Times titles also showed increases… Continue reading National Newspapers NRS – March
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
AGB Television this week announces the launch of TVTrack, an Internet-based service delivering top-line UK television audience information.The service includes Top Programmes for the main trading audiences, monthly viewing information (TVRs, Hours Viewed, Channel Share) for all time and peak time viewing. The service includes various commercial rankings (Top Agencies, Advertisers, Product Groups etc) as… Continue reading AGB Launches TV Data Service On Internet
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
British data protection officials have advised Elizabeth France, the data protection registrar, to start legal action against several recently-privatised utilities to prevent them from using their customer databases in order to sell other services. The companies concerned are regional electricity suppliers. Last month the data protection agency sent warnings to two other privatised utilities –… Continue reading UK: Legal Action Against Privatised Utilities
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
Cordiant’s annual report reveals that Bob Seelert, the advertising group’s chief executive, was paid £920,069 in 1996, according to today’s FT . The figures also reveal that Michael Bungey, chairman of Bates, was paid £880,758 and Ed Wax, chairman of Saatchi & Saatchi, had a salary of £871,739.
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
In a landmark ruling for the US tobacco industry, federal judge William Osteen at Greensboro court in North Carolina has ruled that the US Food and Drug Administration (FDA) has the right to regulate sales and labelling of cigarettes, but has no authority over the advertising of cigarettes and tobacco products. The ruling has been… Continue reading US: Federal Court’s Controversial Ruling
An analysis of the latest available Party Election Broadcast audience figures by CIA Medianetwork has shown a slump in viewing compared to the last election.The figures reveal that viewing to the Conservative, Labour and Liberal Democrat broadcasts fell by 4.3 million, 4.5 million and 3 million adults respectively compared to the comparable election week in… Continue reading Survey Shows Drop In Election Broadcast Viewing
