Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
AGB Television this week announces the launch of TVTrack, an Internet-based service delivering top-line UK television audience information.The service includes Top Programmes for the main trading audiences, monthly viewing information (TVRs, Hours Viewed, Channel Share) for all time and peak time viewing. The service includes various commercial rankings (Top Agencies, Advertisers, Product Groups etc) as… Continue reading AGB Launches TV Data Service On Internet
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
British data protection officials have advised Elizabeth France, the data protection registrar, to start legal action against several recently-privatised utilities to prevent them from using their customer databases in order to sell other services. The companies concerned are regional electricity suppliers. Last month the data protection agency sent warnings to two other privatised utilities –… Continue reading UK: Legal Action Against Privatised Utilities
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
Cordiant’s annual report reveals that Bob Seelert, the advertising group’s chief executive, was paid £920,069 in 1996, according to today’s FT . The figures also reveal that Michael Bungey, chairman of Bates, was paid £880,758 and Ed Wax, chairman of Saatchi & Saatchi, had a salary of £871,739.
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
In a landmark ruling for the US tobacco industry, federal judge William Osteen at Greensboro court in North Carolina has ruled that the US Food and Drug Administration (FDA) has the right to regulate sales and labelling of cigarettes, but has no authority over the advertising of cigarettes and tobacco products. The ruling has been… Continue reading US: Federal Court’s Controversial Ruling
Sky TV has appointed Universal McCann as its new media agency. McCann will take over the handling of all planning and buying of Sky’s media from Zenith Media. The takeover date has yet to be confirmed.Sky TV: 0171 705 3113
Carlton Communications has begun talking to BT about creating interactive TV services if the British Digital Broadcasting consortium, which includes Carlton, Granada and BSkyB, wins the digital terrestrial television licence which is being advertised by the ITC.According to a report in today’s Times BDB wants BT to develop interactive services such as home banking and… Continue reading BT And Carlton In Digital Terrestrial Talks
