The Consumers Association has criticised the functioning of the UK self-regulation of non-broadcast media in a policy paper “Self-Regulation in Advertising”. The report examines the sanctions available to the ASA and makes a number of proposals to strengthen them, including fines, corrective advertising, and an independent performance review of the ASA itself.
The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin
ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV
Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
Sam Chisholm, the outgoing chief executive of BSkyB *BSkyB Chief Executive To Quit, is reported to be preparing for a tour of institutions in which he will try to persuade investors that the current lack of confidence in BSkyB is not justified. Shares in the company have dropped over 100 pence in the past ten… Continue reading BSkyB To Spread The Positive Vibe
Ogilvy & Mather has won the Gold award in the film category at the Cannes International Advertising Festival for its ‘Bicycle’ work with Guinness. The Grand Prix in the film category was taken by Swedish agency Paradiset DDB for its campaign for Jeans and Workwear.The award results can be found at http://www.canneslions.com
Spending on Internet advertising rose threefold in the first quarter of 1997 to reach $129.5m, according to a survey by the US-based Internet Advertising Bureau and reported in New Media Age. This amount exceeds the revenue spent on Web ads in the first quarter of 1996 by over $20m.The top five categories by spend are… Continue reading Internet Ad Spend Soars In First Quarter
