Tesco is marking Ramadan this month with a digital out-of-home campaign aimed at fasting Muslims.
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We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.
One group in particular should care about how we define TV today, writes Thinkbox’s Matt Hill.
Research tech business Qmee has hired Cadi Jones, the highly experienced digital media executive, as chief commercial officer as it looks to expand “zero party data” services for publishers.
Danny Donovan, former UK CEO of Mediahub, is launching a startup media planning and buying agency that is being supported by Miroma Group.
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
As an industry, we must not stop until sexual harassment is eradicated completely.
ITV’s new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.
“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
