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The Media Leader asked our list of media experts what the future of Channel 4 might look like.

Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.

Route, the audience research body for out-of-home (OOH) advertising, has appointed Newsworks’ Denise Turner as CEO.

The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.

Tesco is marking Ramadan this month with a digital out-of-home campaign aimed at fasting Muslims.

We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.

Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.

One group in particular should care about how we define TV today, writes Thinkbox’s Matt Hill.

Research tech business Qmee has hired Cadi Jones, the highly experienced digital media executive, as chief commercial officer as it looks to expand “zero party data” services for publishers.