More Uk articles

In brief: European retail giant Unibail-Rodamco-Westfield has launched its own in-house media, brand partnerships and data solutions agency.

In brief: Conservative MP and former Cabinet minister Michael Gove is rumoured to be moving to Times Radio as a presenter.

In brief: Samaritans and other charities have called on the UK government to incorporate safeguards for suicide and self-harm material in the Online Safety Bill.

The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.

The House of Lords has published a report recommending advertising for high carbon or environmentally damaging products should be “restricted”.

In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.

Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.

TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.

The ad tier will cost users $6.99/month, and ads will play before and during shows and films.

Marketing budgets should be seen as an investment, not an expense to be trimmed.