Media channels now provide a constant stream of content and give us instant gratification. Brands need a different strategy to stand out.
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Michael Grade is set to be nominated by the Government to chair Ofcom, the broadcast and telecoms watchdog.
Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.
It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.
