Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
ITV has signed a deal giving it coverage of the UEFA Champions League until the year 2000. The new three year deal gives ITV exclusive British rights to the newly extended Champions League for three seasons from 1997/98.ITV has screened the Champions League since it was created five years ago and has achieved audiences of… Continue reading ITV Keep Rights To Champions League
The Independnet Television Commission has issued a formal warning L!ve TV, the Mirror-owned cable channel, over repeated compliance failures which culminated in breaches of the ITC’s Programme, Sponsorship and Advertising Breaks Codes in September and October.The Commission believes that “undue prominence” was given to the Daily Mirror in a news item on the Duchess of… Continue reading Formal Warnings Issued Against Live TV
ITN and the ITV Network Centre, on behalf of the ITV companies, have agreed a new five-year contract for the provision of national and international news. The new contract will run from 1 January 1998 to 31 December 2002, which includes a reduction price for 1997.ITV Network Director Marcus Plantin said, “This has been a… Continue reading ITV Signs New News Contract
A survey carried out by RSGB on behalf of Vogue magazine has said that the top quality monthly magazines are the key to successful cosmetic and fragrance marketing and that newspaper supplement/reviews emerged as weak performers.The main object of the research was to examine the dynamics of the cosmetic and fragrance markets, with 1,006 face-to-face… Continue reading Vogue Carry Out Research Into Quality Monthlies
Attic Futura, publisher of Sugar, is rumoured to be planning a new young women’s title for launch next year.Though the company would not comment, the new title will probably be a monthly aimed at a slightly older audience than Sugar, competing with magazines such as Emap’s Just Seventeen and IPC’s 19.Young Women’s Market ABC Year-on-Year… Continue reading Attic Set For Women’s Launch
Mirror Television has, along with Capital Media Group, bought a 50% stake in Blink TV. Blink TV is a new large-screen entertainment system for use in concert venues around the country. The screens are already installed in Wembley and Newcastle arenas, with Birmingham NEC and Sheffield Arena soon following.The venture between Mirror Television and Capital… Continue reading Mirror Launch Blink TV
Interim results for 6 months ending September 28th have today been announced for Southnews plc.Profits before tax increased from £1.97 million in 1995 to £2.68 million, a percentage increase of thirty-six points. Revenues also increased, up 39% to a record £18.4 million (compared to £13.2 million for 1995).Gareth Clark, Chairman of Southnews, said, “The Board… Continue reading Southnews Performs Well
The ITC has formally issued invitations to terrestrial broadcasters to apply for the licence to operate the second largest digital multiplex. The Channel 3 licensees, Channel 4 and Teletext Ltd are guaranteed capacity on this multiplex.The multiplex is not to be awarded by a competitive process, but is to be offered to Channel 3 and… Continue reading ITC Give Digital Invitation To ITV And Channel 4
Future Publishing has released details of a readership survey it carried out this Spring in its Mac Format magazine covering demographics, buying habits, profession and social groups.In terms of general profile the survey revealed that, unsurprisingly, gender is heavily biased in favour of males (90% to 10% female); the average age is 34 years; 51%… Continue reading Mac Format Conducts Readership Survey
