Radio Times magazine has added a film guide section in a move taken to fight off the competition.Barry Norman will front the new 14 page section.. This will be the first time that the Radio Times has covered video and film releases, as well as its traditional radio and TV listings.A poster promotion pack and… Continue reading Radio Times Expands Into Film
The Financial Times reports today that WPP, the advertising and marketing services group, has been busy buying up stakes in US companies. WPP has spent over £5.9 million purchasing minority stakes in American companies to give its clients access to new interactive technologies. WPP wants to learn all it can about the benefits of the… Continue reading WPP Buying Stakes In US Technology
XFM, the indie rock station which has won the new FM licence for London, is set to Launch on 1 September. Its backers include CLT (owners of Atlantic 252 and London’s Country FM), which has a 20% stake, The Cure’s Robert Smith and Harvey Goldsmith, the concert promoter. The station told Newsline however that details… Continue reading Xfm To Launch In September
Taylor Nelson AGB now has an advertising tracking system that will enable the market research company to compete with Millward Brown, the field leader. Taylor Nelson’s new system, BrandVision tracks consumer commitment to a brand. It is also hoped that it will discover what makes a consumer switch brand and how likely this is to… Continue reading New Ad Tracking System Hits The Market
Jacqui Elliot, the advertisement director of Top Sante, the health and beauty magazine, has been promoted to publisher. Elliot has been with the magazine since the beginning and was previously a member of the team that launched the Independent.…Punch magazine has appointed John Trikett as advertising director. Trikett, a former deputy advertising sales director at… Continue reading Moves At The Top
IPC Magazines has published the results of a survey it commissioned into mobile phone ownership and usage. The survey, carried out late last year by BMRB International, involved both current and potential mobile phone users. It is an area that has previously been the subject of little research.A number of interesting statistics have been unearthed:… Continue reading Research Into Mobile Phone Habits
TMD Carat has set up a dedicated press unit to be responsible for all the agency’s press planning and buying.The unit will be headed by TMDC board director Nigel Breckon and have a team of 39 to handle the £200m press expenditure. Mark Craze, TMDC’s managing director, said: “We feel that with the increasing number… Continue reading TMD Carat Creates Press Unit
The slow economic recovery among Britain’s agencies could grind to a halt altogether. This warning comes from accountancy firm, Willott Kingston Smith.According to the report, agency profits have shown modest increases, but this is as a result of tight controls on operating costs rather than billing increases. Agencies are also losing business to direct marketing… Continue reading Report Questions Marketing Sector Growth
United News & Media is reported to be reconsidering the sale of the Yellow Advertiser and Informer groups of southern-based free weeklies.The expected bidders, thought to include Southnews, Trinity and Southern Publishing have now dropped out of the auction. United was rumoured to be looking for around £40 million for the sale, now the papers… Continue reading Free-Weeklies Sale On Hold
According to Media Week, Channel 5 is offering major advertisers as much as 20% off of ITV prices for most audiences on a 10% share deal. It is also reported that it has signed a deal with TMD Carat.C5 has apparently estimated its audience figures for its first year and is predicting an 11% share… Continue reading C5 Offering 20% Discount Deals
