Car company Renault UK has signed a sponsorship deal with Classic FM’s Hall of Fame ’97 in an on-air package worth £120,000.The three month promotion, which runs until the end of March, gives listeners the chance to win a top of the range Renault Megane Classic RXE, worth £15,000.Listeners enter the competition by voting for… Continue reading Classic FM Wins Renault Sponsorship
Thomas Crosbie Holdings (T.C.H.L), has withdrawn from the Radio Ireland Consortium within which it had a 15% stake. T.C.H.L. stated that it has quit the Consortium as a result of “specific concerns which emerged in recent negotiations between the Independent Radio and Television Commission, I.R.T.C, and Radio Ireland.”The I.R.T.C, however, wish to make it clear… Continue reading Stakeholder Withdraws From Radio Ireland Consortium
TheIndependent On Sunday is getting bigger on January 19. It is also going to get better and brighter if you believe the marketing hype.In terms of page space it is certainly expanding. The news section will have extra pages of comment and analysis and two, brand new, separate sections have been added. The first will… Continue reading Independent On Sunday Expands
Channel 5 has revealed that its news coverage, 5 News, will focus on people more than politics in an attempt to offer the younger viewers a fresh current affairs perspective.In an interview to Press Gazette magazine, Tim Gardam, controller of Channel 5 News, said that the key differences to the Nine O’Clock News and News… Continue reading C5 News To Be People Led
Another cycling title is to be wheeled out of IPC Magazine’s bike shed. IPC announced today that it is launching Mountain Bike Rider a new monthly magazine for mountain bike enthusiasts. Group editor, Andy Sutcliffe, will oversee all of the IPC cycling titles.Mountain Bike Rider is marketed as a premium-quality title with a core target… Continue reading IPC To Get Back On Its Bike
http://www.bta.org.uk/moviemap/The British Tourist Authority has just launched a site giving information on UK locations used for film and television productions. The print version of the ‘Movie Map’ has proved to be the BTA’s most popular campaign.Sir Anthony Hopkins introduces this digital guide to the British film back drop. The site has information on UK locations… Continue reading Website Of The Week – British Tourist Authority’s Movie Map
World in Action the television documentary series have launched a web site. The site is full of information on past, current and future programme subjects. It also gives the visitor the chance to feedback on previous programmes and has details of where to find out more on certain subjects. It also gives you the chance… Continue reading Web Round Up – W/E 17/1/97
That is what the people behind the forthcoming magazine, Fresh , want the world to believe. Fresh is the new title from the publishers of HairFlair magazine. The Editor is Deidre Forbes.Fresh promises sex features, real life stories, frank celebrity interviews, exclusive gossip, the latest in music and entertainment, tips and friendly advice. There will… Continue reading The Future Is Fresh
Teletext has overhauled its sales and marketing department. Gary Bean has been promoted to head of marketing from marketing manager. Sales manager, Judy Prenton is now deputy sales director and Lawrence Lawson retains overall control as sales and marketing director.……Maiden Outdoor has also re-organized it’s sales department to cope with increased demand in the fast-growing… Continue reading Reshuffles At Teletext And Maiden
The Advertising Standard Authorities monthly report has been released today.The increasing number of complaints relating to violence warranted special mention. In the twelve months following the death of Head Teacher, Philip Lawrence, the number of complaints to the ASA about violent and aggressive imagery in advertising rose by 10%. The report stated that, “Although the… Continue reading ASA Monthly Report
