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The marketing generalist is in high demand as SMEs and start-ups rebuild their marketing and communications function

Inflation is partly to blame, but so is the limited appeal of generously-budgeted dramas aimed at small part of the global market.

With conversations about the menopause rising up the agenda, we need to work harder to recognise the value that midlife women bring to businesses.

Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.

Financial prospects dropped sharply because of “growing economic headwinds”, while marketing budgets remained “resilient”.

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.

Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns.