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Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The $150m penalty amounts to roughly 3% of Twitter’s 2021 revenue ($5.08bn), most of which was generated through advertising.

Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record. 

Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

As Channel 4 and Sky announce their new slates, will familiarity breed contempt?

Ecommerce functions are still managed through “fragmented and siloed” models which must evolve, a report by the WFA and Dentsu warns.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

Yahoo and its clients will be able to access Hivestack’s premium global DOOH inventory.