The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers potentially wasting millions.
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A quarter of UK consumers have said they are watching less linear TV and instead choosing to stream or download more TV.
Too often we make a connection between someone’s personality and their professional capability. This is a dangerous route to unconscious bias.
Each month until the end of the year, this series will guide you through performance planning and budget optimisation.
Despite the exodus of many high-profile journalists, the boom in newsletters should be seen as a big opportunity for legacy publishers.
Global attention measurement platform, Amplified Intelligence, is opening a regional HQ in London.
Disney+ is expected to overtake Netflix in subscription terms in six years, according to new figures.
GroupM has promoted Nicola Lewis as CEO of Finecast, replacing Jakob Nielsen who left the company last year.
Despite all the negative publicity around Joe Rogan right now, his unique status as a podcaster explains why Spotify would pay $200m.
