The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
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In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
In brief: Sky Sports has reported August was its strongest month on YouTube with 163 million global views.
In brief: InfoSum has announced a partnership with competitive gaming platform FACEIT.
Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.
Whether it’s making the BBC more accountable, or improving journalistic standards against the tide of populism, Emily Maitlis needs to be heard.
In brief: users may up to 150 accounts to their Circle, through which only those users can access, reply, and interact with tweets shared within the Circle.
Today we are excited to announce the launch of Mediatel’s latest initiative The Future 100 Club, powered by The Media Leader.
Byron Sharp isn’t “smashing” attention metrics. He’s urging marketers to stop misusing them.