Marketing budgets are growing but there is lower spend intent and business confidence.
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In her debut column for Mediatel News, Bianca Barratt questions whether we really need strict rules on journalists’ social media posts.
The UK government plans on including cryptocurrency ads under the same financial promotion rules as stocks, shares and insurance products.
Chancellor Rishi Sunak led a cabinet pushback against replacing the BBC licence fee, according to industry sources.
The government has been disingenuous about the licence fee, but it is important to keep an open mind about how we fund the BBC.
There are important marketing insights as to why ‘Don’t Look Up’ is apparently popular while failing to win over critics, argues Jan Gooding.
The CEO of Brand Advance says there is now no excuse to reform on diversity and admits the work of change has taken its toll on him.
Motorway, the used car marketplace, will be the stand-alone sponsor of ITV’s Guinness Six Nations coverage for the next two years.
Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.
