Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
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Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.
It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?
The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
Tangas originally joined dentsu ANZ as chief commercial officer before her promotion to ANZ CEO in 2019.
Unilever and Mediacom discuss what media leaders can do in the fight against climate change
Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact
The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.
