The New York Times has bought Wordle and BBC3 is back on linear. But there is one more creative move the two media stalwarts should explore.
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In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.
The Media Leader interview: what kind of leader is this self-described ‘closet creative’ and ‘digital evangelist’?
Linear TV represents just half of the campaign budget for TSB’s new Life Made More campaign.
BBC Three returns to linear TV screens from 7pm tonight after six years online.
While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.
Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.
Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?
The digital media giants’ divergent destinies could become much clearer this week, writes the editor.
What would really happen if regulators and governments forced it to spin off its advertising business? Would media be better off?
