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Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.

Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.

Most ads get glanced at rather than pored over. So why doesn’t the creative or media-buying reflect how people actually interact with media?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.

Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.

Partner Content: Lumen Research’s Mike Follett and Brand Metrics’ Sean Adams share eight insights from the Mediatel Media Research Awards.

This will be the first time that live coverage of the men’s national team will have featured on Channel 4 in its 40-year history.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Tena, the incontinence liner company, has launched a TV ad destigmatising the menopause using Channel 4’s diversity award funding.