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Snapchat unveiled a slew of new augmented reality features at their 2022 Partner Summit

The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.

With an upcoming Raoul Moat drama and Savile documentary, are broadcasters going too far?

Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.

With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.

Retail media demand has  soared in the past year, according to new figures.

Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.

Gen Z are just as interested in quality news as their elders. They just consume it in a different way.

Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?