In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
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The Media Leader asked various digital advertising experts for one word they would use to describe the current state of the digital advertising industry.
Conservative Party leadership candidate, Liz Truss, has said she will order a review in to whether failing to pay the TV licence fee should be prosecuted as a criminal offence.
In brief: Forbes is exploring a sale for at least $630m after failing to go public via a SPAC.
In brief: Warner Bros. Discovery will not release ‘Batgirl’ despite the film being in the final stages of development.
In brief: the changes come as Meta is in a ‘transitional’ period as it competes with digital rival TikTok and seeks to develop its metaverse technology
With many companies now settled into a hybrid working pattern, is this the new model? Or are we set for another wave of change?
The BBC has to enjoy the good days because there are always more problems lurking around the corner, many of their own making.
Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.
One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.