Business mistakes can create better results than “perfect” scenarios, writes the CEO of What’s Possible Group.
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MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.
Cinema box office revenue improved by 84.7% in the UK & Ireland according to latest figures.
Channel 5 expects “a strong bounce back” from revenue and TV advertising market declines in 2020.
Regional and national newsbrand Reach has launched a data platform and in-house ad tech workshop.
The UK government innovation agency has awarded a six figure grant to a blockchain initiative which aims to process billions of advertising impressions in near real-time.
NBC Universal has struck a deal with RTL AdConnect giving each other access to their premium TV and digital inventory.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
