Rupert Murdoch, speaking at the World Economic Forum has said that the rising cost of paper could spark an increase in the price of UK newspapers, marking an end to the long-running price war. He told the Forum that in the last three months the price of paper had gone up by 30-40%.
The latest Rajar results, for Q4 1994, show that commercial radio has increased its listeners by 316,000 over the last quarter, up 1.5m over the last year.Virgin and Atlantic have continued to draw in more listeners; Atlantic’s audience has increased from 3,882,000 last year Q4 (8%) to 4,571,000 this quarter (10%). Virgin’s audience has increased… Continue reading Commercial Radio Achieves 1.5m More Listeners
Adscene Group, the Kent based regional newspaper group has announced results today for the six months to November 26. Pre-tax profits are up 50.4% from £1.41m last year to £2.12m. Adscene said that advertising revenue is looking healthy, and during the period concerned it spent £5.6m on expansion.
The latest advertising revenue data for 1994 released by the Radio Advertising Bureau shows the annual revenue figure at £219.4m, up 23% on 1993’s revenue. 1993 attracted £37m more in revenue than 1992, and 1994 attracted a further £41m.The official Advertising Association figure for UK advertising revenue will not be released for some months yet,… Continue reading Radio Revenue Up £41m For 1994
British Transport Advertising has signed a sponsorship deal with the Royal College of Art, worth £375,000. BTA has donated poster sites worth £375,000. The six-month sponsorship begins with posters publicising ‘Make Believe’, a contemporary art exhibition.BTA is providing poster sites in BR stations nationwide, including Victoria, Waterloo and Euston. BTA’s Roger Fernley said, “The sponsorship… Continue reading BTA In Arts Sponsorship Deal
The ITC has released the latest cable telephony figures; another 147,000 telephone lines were installed by the UK cable industry over the last quarter. The number of exchange lines grew from 314,000 to 717,000 during 1994. There are now 63 cable franchises which also provide telephony, compared to 43 in January 1994.
Saatchi & Saatchi has stepped up its search for a new chairman after one of the possibles, ex-Reed chief Peter Davis, let it be known he was not interested in the job. Publicity over the legal action and the departure of Maurice Saatchi is thought to have affected Davis’ decision.
The European is replacing its Elan section with a glossy full colour magazine called The European MagaAZine. Editorially it will be an A-Z of lifestyle and culture throughout Europe, so A one week will be architecture, another week it could be art. Some editorial will also be moving from the paper to the magazine, such… Continue reading New European Magazine To Replace Elan
British Telecommunications is the first company to use apples as an advertising medium this week. Promoting discounts in US and Canada calls, stickers on Cox’s apples being distributed at Heathrow and in US companies in the UK read “Core! 40p a minute to the Big Apple”.
David Gordon has resigned as chief executive of Independent Television News. Gordon, who joined in 1993 as a “change manager” said “having turned it around I came to the conclusion that I would like another challenge.” He will stay on until a successor is found. Favourite to succeed is Stewart Purvis, editor-in-chief.
