National NewspapersAmong the national daily newspapers, only the Times, Financial Times, Sun and Today recorded year-on-year increases in their Average Issue Readership estimates for April to September 1994. The only Sunday paper to record an increase was the Sunday Telegraph.The effect of News International’s pricing policy is apparent in this round of figures, with the… Continue reading NRS Commentary – Apr-Sep’94
The Radio Advertising Bureau announced at the Commercial Radio Conference in Dublin this weekend that it is to launch a £2.5m generic advertising campaign for all commercial radio.The campaign will target UK business decision-makers and decision influencers and bring them up to date with commercial radio. The campaign is known as the Window campaign, from… Continue reading RAB Campaign Will Encourage Massive Radio Growth
A report to be submitted to the United Nations claims that freedom of expression in the UK is hampered by secrecy laws and media monopolies. The report, from the Campaign for Press and Broadcasting Freedom, and Liberty, says that UK media ownership regulations breach Article 19 of the International Covenant on Civil and Political Rights,… Continue reading UK Media Ownership “Too Restricted”
The Radio Authority has today issued details of its plans for the next phase of Independent Local Radio development. These include more “regional” licences, as well as new local smaller scale licences.New Regional LicencesThe Radio Authority will not offer any further regional licences in the areas which have just been awarded such licences, until these… Continue reading Radio Authority Announces Further Licences
Ziff-Davis, the US publisher of computer magazines, newspapers and books, is to be acquired by Forstmann Little, a New York investment firm, for $1.4bn (£857m) in cash.The sale of Ziff-Davis has attracted interest because Ziff is heavily involved with the new multimedia market, including computer on-line publishing and CD-Rom titles. Reed Elsevier, Time Warner and… Continue reading Ziff-Davis Bought For $1.4bn
The Independent Television Commission will formally advertise the licence for Channel 5 on Tuesday 1 November. The ITC will have to advertise two separate propositions for the channel: one to reach just over half the UK population, and the other nearly three quarters.The reason for the doubt is that the ITC is still applying for… Continue reading Channel 5 To Be Advertised On Tuesday
David Abbott, chairman of Abbot Mead Vickers.BBDO launched the new Radio Advertising Archive at the Commercial Radio 1994 Conference in Dublin this morning. In the keynote address he told delegates that the new archive will be “A source of great inspiration and value to the creative community.”In a change of direction for the Radio Advertising… Continue reading Radio’94 Gets Under Way
According to new research commissioned by the European Publishers’ Council, the cross-media ownership rules of the UK are out of date and unfair.The European Publishers’ Council’s report highlights a number of anomalies in the current ownership rules. For example, the owner of a foreign newspaper controlled within the European Union can buy an ITV company,… Continue reading Call To Change Cross-Media Rules
Adam Crozier, media director of Saatchi & Saatchi ihas been promoted to one of four vice-chairmen of the agency. Mike Gorman, one of four media group heads, is expected to take more responsibility in the media department.
RSA Advertising is to launch a new series of film and audience packages in January. The packages include a Disney package, a children’s package and Premiere, targetting 15-34 year olds.
