The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.The purpose of the seminar is to build a better… Continue reading Joint PPA And IPA Initiative
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
The Telegraph newspaper group has announced pre-tax profits for the nine months to September 30; profits have increased by 28% to £38.7m.Announcing the profits the company said it had seen little sign of recovery from recession and that it would increase its promotional activities to match the price cutting of its competitors. In September The… Continue reading Telegraph Profits Rise
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
David Mellor told the MRG Conference on Friday that he believed “the renewal of the BBC Charter in 1996 would now be straightforward.” The present changes being made were quite radical, but “the test is whether these reforms would deliver a better product or a demoralised organisation.” Mellor is optimistic. “These reforms have also taken… Continue reading Mellor Confident For BBC Future
Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
Yesterday there were renewed calls for a ban on tobacco advertising as a report on the first 16 months of the Health of the Nation strategy showed the government has not met some of its key targets.The government’s target on teenage smoking was that it should fall by 33% among 11 to 15 year olds.… Continue reading Renewed Calls For Tobacco Ban
Everyone will take different messages away from the 1993 MRG Conference, but we have attempted to isolate at least a few consistent themes and opinions – some with possible short term implications; others much longer term and likely to affect lifestyle as well as business.THE FUTUREIt appears to be a rosy picture if you are… Continue reading MRG CONFERENCE – CONCLUSION
