More Uk articles

ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.

Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.

Disney has taken viewing time and share from Netflix, but both companies are eyeing different content and experience strategies.

Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales

Publicis Commerce’s head of online marketplaces makes the case for how businesses should adapt their media approach during a supply-chain crisis.

The IPA’s three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta’s pledge to limit targeting options.

Geordie Greig has been replaced as editor of The Daily Mail after three years in the role.

Mediatel’s Future of Media conference that tackled the question: Is there a growing gap between words and action when it comes to invested media responsibly?

Full report available at: Mediatel > Connected > Consumer Surveys

Partner Content: Mail Metro Media has partnered with Lumen to conduct a major online project called Centre for Attention measuring attention rates, brand recall and purchase intent.