The opening episode of Love Island series 8 received an average of more than two million viewers last night, according to overnight figures.
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Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.
The papers’ coverage of the Vote of Confidence crisis is only a warm-up to the day Boris Johnson leaves Downing Street.
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
Annette King, CEO of Publicis Groupe UK, has been chosen as the new chair of the Advertising Association.
BBC One’s live coverage of The Platinum Party at the Palace on Saturday gained an average of 11.21 million viewers, according to BARB overnight figures.
How much worse does ad fraud need to get before it gets taken seriously?
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