The latest IPA Bellwether report brings to an end a five-quarter sequence of continual cuts to overall marketing spend
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Newspapers and advertisers showed their support when it counted after a difficult time for the country, writes the chief executive of Newsworks
Creating a comms framework which is adaptable enough to flex into different spaces is crucial, explains The Kite Factory’s director of digital
Raymond Snoddy looks at whether an important line has been crossed by a BBC non-executive director
Although they are usually the shortest ads in the reel, blipverts are designed to dominate the ad break, writes the joint-CSO for VCCP Media
ISBA’s Media Services Framework has been given a ‘fundamental overhaul’ but does it strike the right balance between transparency and costs?
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict
Full report available at: Mediatel > Connected > Consumer Surveys
Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers
Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK
