As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.
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Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
The rebrand will reflect the social enterprise’s different sub-brands.
Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse.
Almost 40% of all new US hires in 2021 were Black, Indigenous, LatinX, or Asian American.
The global LGBTQ+ community finds streaming and social media more inclusive than other channels, new research has found.
Woo, an ITV-backed media proposition, has launched an identity and its first content series on adult website OnlyFans.
Ryan Reynolds has been all over Cannes Lions this week. But what did we actually learn?
A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.
Media roles can become increasingly difficult to sustain over time due to the transformative nature of the industry.