Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
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We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor
The All-in Census is full of strong data and good intentions, but some of the findings show the scale of the challenge making the ad industry more inclusive, Jan Gooding warns.
The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.
Raymond Snoddy salutes the UK broadcasters for evolving US product CFlight as a compelling tool for TV advertisers.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
If you have a fast-growth business, or if you’re a reader looking for the next step in your career, we can connect you to some of the most ambitious companies in the world.
The IPA and ISBA have launched a survey into marketing effectiveness with the aim of benchmarking the culture of agencies and brands.
In the midst of a flurry of media agency reviews, Nick Manning assesses what’s changed across the pitching landscape