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Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact

The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.

Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.

Dawkins will lead and continue to grow Bauer Media Group’s audio business, which operates radio brands across eight countries in Europe.

The new advertising solution allows advertisers to turn top-performing videos into ads.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.

Full report available at: Mediatel > Connected > Consumer Surveys

A perception gap persists around progress in diversity, equity, and inclusion in the media industry, according to MEFA’s inaugural MEFA Measures Survey.

ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.