More Uk articles

Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.

Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.

Raymond Snoddy assesses the modern-day influence of the British press following its universal outrage at the Prime Minister’s recent behaviour

ITV is on track to record the highest ad revenue in its 66-year history, with CEO Carolyn McCall hailing an outstanding nine months.

In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research. 

Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.

Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.

Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy

As pressure builds for brands to introduce net zero climate targets, are we doing enough to safeguard advertising as a driver for sustainable growth?

Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.