Kell will oversee Havas Media Group’s data and product offering
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Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf
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Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse
Cilesta Van Doorn will join Global in October
Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business
It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger
Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio
The Brand Advance branding will appear across the team’s cars and race wear.
