More Uk articles

Brands should aim to create shoppable moments within their existing plans and using test-and-learn approaches, writes Carat’s head of strategy

As pressure builds for brands to introduce net zero climate targets, are we doing enough to safeguard advertising as a driver for sustainable growth?

Costa Coffee and Channel 4 have launched an exclusive creative partnership with a series of “light-hearted” TV ads.

Verica Djurdjevic, chief revenue officer at Channel 4, has created two new roles and refocussed responsibilities in 4Sales’ senior leadership team.

Start-ups are the same as any other brand in that they must meet a consumer need. But they need a better path to private equity-backed success.

The Ozone Project’s chief client officer examines two Christmas trends for consumers, publishers and advertisers across their portfolio.

Boris Johnson has been accused of creating a conflict of interest after appointing a lobbyist for large media companies to help choose the next chair of Ofcom.

Acast’s portfolio of more than 30,000 podcasts will be distributed directly to users of Samsung Galaxy phones.

Climate-positive creativity is too easily offset by the status quo, Dominic Mills writes.

Tom diSapia, chief strategy officer EMEA at UM offers advice for winning the battle for hearts and minds in the middle of the marketing funnel