Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor
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What if we focussed our collective efforts on demonstrating to the world what this wonderful discipline can do to build their business?
Upfluence helps companies quickly sort through millions of influencer profiles to find top performers
This growth will recover the entirety of 2020’s £1.8bn decline
Dentsu UK is trying to make it easier for clients to reach more LGBTQ+ people, ethnic minorities and over-50s through its media spend
To be part of the scheme, clients and partners are being asked to pledge making positive changes for society and the planet.
As many of us return to the office we have an opportunity to put into practice better ways of addressing mental health, writes PubMatic’s chief revenue officer
Media is becoming more complex but this new framework should remove much of the pain for marketers that want clear and transparent relationships with agencies
Attempts to track down the Matt Hancock whistleblower and prosecute journalists for embarrassing the Government would create a legal minefield, warns Raymond Snoddy
Advertising rebounded strongly with the easing of Covid-19 restrictions and the boost of Euro 2020 football coverage.
