More Uk articles

If you’re the one who decides to put your head above the parapet, be prepared that you might get your head shot off.

Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field

Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round. 

We risk increased regulatory pressure if we let the public’s trust in advertising slip, the Advertising Association’s CEO warns.

New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today. 

Verity Brown, MD of The Specialist Works explains how the agency is putting the physical and mental well-being of its staff above all else

ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.

Channel 4’s CEO argues that it can grow its impact and become even more of a catalyst for the health of the UK’s creative economy

The Covid-19 pandemic hasn’t gone away so why has media coverage been reduced to celebrity anti-vaxers amid relative silence? asks Ray Snoddy

ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.