We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.
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The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
Mediatel and Amplified promised a revolution and we hope we have delivered.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
Confidence about the publishing industry has fallen despite 31% year-on-year growth in total digital publishing revenue.
Adding one or more channels to your media mix can already help you increase your media ROI significantly.
Major changes to the draft Online Safety Bill were put forward by a government committee today.
The Media Plan: LiveScore and Reach have set out to curate a definitive top 10 list of the “most culturally important matches” in British football history.
Rebranding is usually seen as a tactic used by companies with the goal of changing their brand identity. But rebranding is also a strategy you can use to improve your career development.
Ecommerce, just like marketing, requires long-term investment to yield the best long-term results.