More Uk articles
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
UK marketing budgets have been slashed to their lowest levels for 20 years, due to the devastating impact of the coronavirus, according to the Q2 2020 IPA Bellwether Report.
In what the TV marketing body has described as “miserable” news, Tess Alps – the founding CEO and current non-executive chair of Thinkbox – is set to retire at the end of 2020.
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change
In this week’s Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK.
Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
Beth Freedman has been named the new UK chief executive of Dentsu Aegis Network’s full-service agency, dentsu X, replacing Patrick Affleck.
Partner content: LiveRamp’s Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.